Why don't websites rank very well in Google?
Rich Keller • December 8, 2022
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There are several reasons why a website may not rank well in Google. Some of the most common reasons include:
- Lack of high-quality content: Google uses complex algorithms to determine the relevance and quality of a website's content, and a website with thin or low-quality content is likely to rank poorly.
- Poor website structure and navigation: Google also takes into account the structure and organization of a website, and a website with poor structure and navigation may be difficult for Google to crawl and index, leading to a lower ranking.
- Lack of backlinks: Backlinks from other websites are an important factor in determining a website's ranking, and a website with few or no backlinks is likely to rank poorly.
- Lack of mobile-friendliness: Google places a high emphasis on mobile-friendliness, and a website that is not optimized for mobile devices is likely to rank poorly in mobile search results.
- Technical errors: Google may also penalize a website for technical errors such as broken links, slow loading times, and security vulnerabilities, which can negatively impact its ranking.
Overall, there are many factors that can impact a website's ranking in Google, and it is important for businesses to regularly monitor and optimize their website to improve its ranking.
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