About Rich Keller
28 YEARS.
180+ PLATFORMS.
ONE POINT OF CONTACT.
I am not an agency. I am not a freelancer chasing the next project. I am a 28-year digital engineering veteran who has chosen to work with a very small number of established SMBs at a time — partnering directly at the executive level to build, optimize, and defend their digital revenue infrastructure.
The Long Way Around — And Why That Matters For You
I started building for the web in 1998 — before Google had a toolbar, before social media existed, and long before anyone had heard the word "SEO." I built Java casino games, custom e-commerce platforms, animated banner systems, and early database-driven web apps when most businesses still thought the internet was a fad. I have watched every major wave in digital — mobile, social, content, paid search, local SEO — and I have built through all of them.
That depth of experience is not nostalgia. It is competitive advantage. I have seen every agency model, every platform trend, and every "revolutionary" tactic come and go. I know what works, what is a distraction, and what is coming next — because I have been here long enough to see the full cycle multiple times. Today, I am helping a small group of established SMBs navigate the most significant shift in digital history: the transition from Google-dominated search to
AI-generated recommendations.
I am based in Brandon, Manitoba — which means I have built high-performance digital systems for clients across the Canadian Prairies and deep into USA to the tip of Florida while everyone assumed that only Toronto or Vancouver agencies could deliver at this level. My clients know better.
Why Serious Businesses Work Directly With Me
Every agency you have worked with follows the same model: a senior salesperson closes the deal, then quietly hands your account to a junior coordinator who manages your website and SEO from a checklist. You are paying senior rates for junior execution. You get monthly reports full of activity metrics that do not translate to pipeline, and a rotating cast of account managers who do not understand your business.
When you partner with me, there is no handoff. I personally audit your digital infrastructure, build your strategy, execute your technical work, and optimize your results — every month, for the life of the engagement. You have one point of contact who owns the outcome completely. That is a fundamentally different model, and it is why my clients stay.
The Track Record
180+ high-performance web platforms delivered across 6 countries. From single-location service businesses to
multi-location enterprises, every system is engineered for conversion and built to last.
The Specialization
One of a small number of practitioners in Western Canada actively offering Generative Engine Optimization (GEO) — the
discipline of making your business visible and recommended inside ChatGPT, Gemini, and Perplexity.
The Model
Deliberately small client roster. Maximum 12 active retainer partners at any time.
This is not a volume agency — it is a
senior partnership. When a spot opens, it fills quickly.
Outside the Work
I live in Brandon, Manitoba with my wife, two kids, and a dog who has strong opinions about my work schedule. I built my business here intentionally — proof that world-class digital strategy does not require a Bay Street address or a Toronto postal code.
My clients across the world tend to appreciate that.
READY TO SEE WHAT A DIRECT SENIOR PARTNERSHIP LOOKS
LIKE?
Every engagement starts with an AI Visibility Audit — a 14-day, hands-on diagnostic of your complete digital footprint. You will know exactly where you stand in both traditional search and AI-generated recommendations, and you will have a concrete 90-day roadmap before we discuss a single retainer dollar.
Your $5,000 audit is credited toward your retainer. At the Foundation tier ($2,500/mo), your first two months are fully covered before your first recurring invoice.
RichKeller.com is owned and operated by Rich Keller. My digital marketing services are self-directed and not affiliated with any other business or organization.
