What is GEO? (And Why SEO is Dead)
Rich Keller • February 12, 2026
"SEO" stands for
Search Engine Optimization.
"GEO" stands for
Generative Engine Optimization.
If you are still doing SEO, you are optimizing for a library catalog.
If you are doing GEO, you are optimizing for the librarian.
The Difference:
- SEO (Old): You put keywords in your title so Google finds you.
- GEO (New): You structure your data so ChatGPT, Gemini, and Claude can understand you.
How to Win at GEO:
- Citations: You need to be mentioned by other trusted sites. AI trusts what others say about you.
- Quotability: Write sentences that are easy to quote. "The best widget for X is Y because..."
- Authority: AI favors established brands. This is why your "About" page update from January was so critical.
Rich’s Corner:
I know, GEO is another acronym. It’s annoying. But this isn't just marketing jargon. It’s a fundamental shift in how computers read the internet. We have to speak their language if we want them to recommend us to humans.
Client Spotlight – How to Beat the Algorithm
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We talked last week about why you need a " Human Moat " to survive the AI flood. Now, let’s talk how.
Welcome to 2026.
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Tired of AI-generated websites? Discover why Human-First Web Design is the key to ranking in 2026. Learn actionable tips to boost trust and SEO.
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