Local SEO in 2026: It’s More Than Just Google Maps
Rich Keller • March 16, 2026
Add Context.
"Near me" searches have evolved.
People aren't just looking for where you are; they are looking for what people say about you.
- Review Sentiment Analysis AI reads your reviews. It doesn't just count the stars; it reads the text.
- If a review says, "Great service but parking was hard," the AI knows you have bad parking.
Immediate Action:
- Reply to every review.
- Add context.
"Glad you liked the service! We actually have a second lot in the back..."
Rich’s Corner:
Your Google Business Profile is your other "Homepage". Many customers will call you without ever visiting your actual website. Treat that profile with the same care you treat your front door.
Why a Website (and E-Commerce) is Still Non-Negotiable in 2026 (Even in the Age of AI Search)
The Top Ten: Are You Flying Blind? (Part 5 of 5)
The Top Ten: How to Prove You're the Expert (Part 4 of 5)
The Top Ten: Is Your Website a Maze or a Welcome Mat? (Part 3 of 5)
The Top Ten: Are You Speaking Your Customers' Language? (Part 2 of 5)
What "I Build Websites" Means in 2026
Welcome to my new series, The Top Ten Things for a Great Website! Over the next five weeks, I'm going to explore the essential elements that turn a "meh" website into a powerful business tool. I'm starting with the absolute basics. If these aren't solid, nothing else you build will matter.
Q1 Review: The Metric That Mattered Most
Why "Updating" is Better Than "New"
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