The Death of the "Generic" Blog Post

I am wrapping up our "Mastering the Machine" month with a hard truth: If you can't write it better than a robot, don't write it at all.

The internet does not need another 500-word article on "Why Marketing is Important."

The AI has read 10 million of those. It knows.

What to Write Instead:

• Case Studies:
  "How We Solved X for Client Y."
  
  
• Contrarian Takes:
  "Why Everyone is Wrong About X."
  
  
• Local Guides:
  "The Best X in Your Neighbourhood, City, Province/State ." (AI is terrible at hyper-local nuance).

Rich’s Corner:

My rule of thumb for 2026: Before you publish, ask yourself, "Could ChatGPT have written this?"

If the answer is yes, hit delete.

Or better yet, hit "Edit" and add a story that only you know.