Search is Everywhere (YouTube & TikTok)

Google is still king, but the kingdom is getting crowded.

Younger buyers (and increasingly, older ones) are skipping Google entirely.

🔎They are searching
on YouTube.

🔎They are searching
on TikTok.

Video is the New SEO Metadata

You don't need to be a "YouTuber." But you do need video content. Why?

1. Google owns YouTube. Video results take up huge space in search.
   
   
2. Trust. Seeing a face builds trust faster than reading text.

Rich’s Corner:



I am not comfortable on camera. Never have been. But it works. You don't need high production value. A smartphone and a window (for light) is enough to show you are real.