Search is Everywhere (YouTube & TikTok)
Rich Keller • March 9, 2026
Why We Need to Talk About Video
Google is still king, but the kingdom is getting crowded.
Younger buyers (and increasingly, older ones) are skipping Google entirely.
🔎They are searching
on YouTube.
🔎They are searching
on TikTok.
Video is the New SEO Metadata
You don't need to be a "YouTuber." But you do need video content. Why?
- Google owns YouTube. Video results take up huge space in search.
- Trust. Seeing a face builds trust faster than reading text.
Rich’s Corner:
I am not comfortable on camera. Never have been. But it works. You don't need high production value. A smartphone and a window (for light) is enough to show you are real.
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