Why "Updating" is Better Than "New"
Rich Keller • March 23, 2026
In 2026, "Freshness" is a ranking factor.
You probably have a blog archive sitting there gathering dust. That is the goldmine.
In 2026, "Freshness" is a ranking factor.
The Strategy:
Don't write a new post. Take a post from 2023, update the stats, add a new "2026" section, and republish it.
- It already has authority.
- It already has links.
- You are just telling Google, "Hey, this is still relevant."
Rich’s Corner:
I spent last weekend updating my own posts from 2019-24. It took half the time of writing new ones, and I saw a nice traffic bump in 48 hours.
Work smarter, not harder.
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We talked last week about why you need a " Human Moat " to survive the AI flood. Now, let’s talk how.
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