How Essential Is A Website For A Small Local Business Owner?

Rich Keller • August 23, 2020

Why Do I Need a Small Business Website?

Key Topics: Social, social media, Jimdo, Small Business, Google, Facebook, business owner, local customers, traditional advertising, new local customers

Outline:

Why Do I Need a Website for My Small Business?
Customers now expect businesses to have websites
A website makes you look more reputable and trustworthy
You can sell products online
A website is more affordable than traditional advertising
A website is easier to keep up to date

Statistics:

But for some reason, an estimated 30-40% of small businesses have been slow to get online.
According to one survey , 29% of small businesses plan to use a website for the first time in 2020.

How small business owners are coping with COVID-19 pandemic: 'It was my civic duty to be a part of the solution' (cnbc.com)

Key Topics: Small Business, Skupien, Corona, Coronavirus, Morey, Hersh, business owner, Asheville, Hershkovitz, State

Outline:

How small business owners are coping with COVID-19 pandemic: 'It was my civic duty to be a part of the solution'
Noam Galai | Getty Images
VIDEO7:0807:08

11 Essential Marketing Apps for Small Business Owners - GetResponse Blog (getresponse.com)

Key Topics: Small Business, Google, Android, business owner, local business, Social, GetResponse, Mobile, mobile apps, marketing tasks

Outline:

11 Essential Marketing Apps for Small Business Owners
Apps will save you time and money
1. Trello
2. Yelp
3. Mention
4. Twitter

How To Start Your Own Business (usa.gov)

Key Topics: State, motor vehicle, Small Business, business owner, funding options, consumer protection, Consumer Protection Law, FMCSA, Grants, Congress

Outline:

Start Your Own Business
Start a Business
Business Funding Options
Tax Requirements to Start a Business
Business Insurance
Hiring Business Employees

25 Things Every Small Business Website Needs (waspbarcode.com)

Key Topics: Mobile, Facebook, Title tags, Small Business, phone number, local business, Google, contact form, search engine, mobile devices

Outline:

Product Resource Center
WaspLink Partner Programs
Become a Partner
Find a Partner
Product Resource Center
Register a Deal

Why Local Businesses Will Need Websites More than Ever in 2019 (moz.com)

Key Topics: Google, local business, local pack, local rank, organic rank, link building, strong website, Mobile, Miriam, search engine

Outline:

Why Local Businesses Will Need Websites More than Ever in 2019
How Google stopped bearing so many gifts
1) Zero-click mobile SERPs
4) Even your branded SERPs don't belong to you
5) Google is being called the new homepage for local businesses
Your website is your bedrock

Statistics:

In other words, if spam, best-ofs, and mysteries were removed, the local-organic correlation would likely be much higher than 75%.

How to Use Social Media for Small Business: 11 Simple Tips (blog.hootsuite.com)

Key Topics: Social, social media, Instagram, Facebook, social media marketing, Hootsuite, social posts, Small Business, social channels, Content curation

Outline:

How to Use Social Media for Small Business: 11 Simple Tips
1. Start with a plan
2. Decide which platforms are right for you
View this post on Instagram
3. Know your audience
4. Expand your audience

Statistics:

According to a survey from Stackla , 86% of consumers say authenticity influences which brands they like and support.

Communities, Schools, Workplaces, & Events (cdc.gov)

Key Topics: sick employee, Leave policies, telework, Social, social distancing, State, family member, Small Business, sick family members, business operations

Outline:

Prepare your Small Business and Employees for the Effects of COVID-19
Top 10 Tips to Protect Employees' Health

7 Essential Free Google Services for Small Business Owners - Local SEO Services (lokalyze.com)

Key Topics: Google, business owner, Digital, Small Business, Analytics, digital marketer, AdWords, Google analytics, Google adwords, google search

Outline:

7 Essential Free Google Services for Small Business Owners
Google Analytics
Google AdWords
Google Optimize
Google Keyword Planner
Google Search Console

Do I Need a Website for My Business? Yes - Here's Why. (bluecorona.com)

Key Topics: Digital, Small Business, website design, business owner, search engine, website owners, Mobile, Social, America, Facebook

Outline:

Contact Us Contact Us Let's Talk
Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.
Why You Need a Website in 2019 No Matter What Industry You're In
FREE SEO Analysis
Why You Need a Website No Matter Your Industry 8 Non-Negotiable Reasons
Reason #1: 30 Percent of consumers won't consider a business without a website

Statistics:

By 2011, 70 percent of all Americans rarely or never used printed phone directories.
Also in 2011, more than 59 percent of consumers were already going online to find local businesses.
Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent.
There's a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine.

These topics were mentioned multiple times across various sources: