How Essential Is A Website For A Small Local Business Owner?

Rich Keller
Rich Keller • August 23, 2020
How Essential is A Website Rich Keller

Why Do I Need a Small Business Website in 2020? (jimdo.com)

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Key Topics: Social, social media, Jimdo, Small Business, Google, Facebook, business owner, local customers, traditional advertising, new local customers

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Outline:

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  • Why Do I Need a Website for My Small Business?
  • Customers now expect businesses to have websites
  • A website makes you look more reputable and trustworthy
  • You can sell products online
  • A website is more affordable than traditional advertising
  • A website is easier to keep up to date

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Statistics:

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  • But for some reason, an estimated 30-40% of small businesses have been slow to get online.
  • According to one survey , 29% of small businesses plan to use a website for the first time in 2020.

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How small business owners are coping with COVID-19 pandemic: 'It was my civic duty to be a part of the solution' (cnbc.com)

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Key Topics: Small Business, Skupien, Corona, Coronavirus, Morey, Hersh, business owner, Asheville, Hershkovitz, State

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Outline:

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  • How small business owners are coping with COVID-19 pandemic: 'It was my civic duty to be a part of the solution'
  • Noam Galai | Getty Images
  • VIDEO7:0807:08

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11 Essential Marketing Apps for Small Business Owners - GetResponse Blog (getresponse.com)

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Key Topics: Small Business, Google, Android, business owner, local business, Social, GetResponse, Mobile, mobile apps, marketing tasks

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Outline:

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  • 11 Essential Marketing Apps for Small Business Owners
  • Apps will save you time and money
  • 1. Trello
  • 2. Yelp
  • 3. Mention
  • 4. Twitter

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How To Start Your Own Business (usa.gov)

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Key Topics: State, motor vehicle, Small Business, business owner, funding options, consumer protection, Consumer Protection Law, FMCSA, Grants, Congress

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Outline:

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  • Start Your Own Business
  • Start a Business
  • Business Funding Options
  • Tax Requirements to Start a Business
  • Business Insurance
  • Hiring Business Employees

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25 Things Every Small Business Website Needs (waspbarcode.com)

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Key Topics: Mobile, Facebook, Title tags, Small Business, phone number, local business, Google, contact form, search engine, mobile devices

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Outline:

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  • Product Resource Center
  • WaspLink Partner Programs
  • Become a Partner
  • Find a Partner
  • Product Resource Center
  • Register a Deal

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Why Local Businesses Will Need Websites More than Ever in 2019 (moz.com)

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Key Topics: Google, local business, local pack, local rank, organic rank, link building, strong website, Mobile, Miriam, search engine

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Outline:

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  • Why Local Businesses Will Need Websites More than Ever in 2019
  • How Google stopped bearing so many gifts
  • 1) Zero-click mobile SERPs
  • 4) Even your branded SERPs don't belong to you
  • 5) Google is being called the new homepage for local businesses
  • Your website is your bedrock

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Statistics:

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  • In other words, if spam, best-ofs, and mysteries were removed, the local-organic correlation would likely be much higher than 75%.

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How to Use Social Media for Small Business: 11 Simple Tips (blog.hootsuite.com)

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Key Topics: Social, social media, Instagram, Facebook, social media marketing, Hootsuite, social posts, Small Business, social channels, Content curation

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Outline:

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  • How to Use Social Media for Small Business: 11 Simple Tips
  • 1. Start with a plan
  • 2. Decide which platforms are right for you
  • View this post on Instagram
  • 3. Know your audience
  • 4. Expand your audience

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Statistics:

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  • According to a survey from Stackla , 86% of consumers say authenticity influences which brands they like and support.

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Communities, Schools, Workplaces, & Events (cdc.gov)

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Key Topics: sick employee, Leave policies, telework, Social, social distancing, State, family member, Small Business, sick family members, business operations

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Outline:

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  • Prepare your Small Business and Employees for the Effects of COVID-19
  • Top 10 Tips to Protect Employees' Health

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7 Essential Free Google Services for Small Business Owners - Local SEO Services (lokalyze.com)

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Key Topics: Google, business owner, Digital, Small Business, Analytics, digital marketer, AdWords, Google analytics, Google adwords, google search

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Outline:

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  • 7 Essential Free Google Services for Small Business Owners
  • Google Analytics
  • Google AdWords
  • Google Optimize
  • Google Keyword Planner
  • Google Search Console

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Do I Need a Website for My Business? Yes - Here's Why. (bluecorona.com)

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Key Topics: Digital, Small Business, website design, business owner, search engine, website owners, Mobile, Social, America, Facebook

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Outline:

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  • Contact Us Contact Us Let's Talk
  • Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.
  • Why You Need a Website in 2019 No Matter What Industry You're In
  • FREE SEO Analysis
  • Why You Need a Website No Matter Your Industry 8 Non-Negotiable Reasons
  • Reason #1: 30 Percent of consumers won't consider a business without a website

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Statistics:

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  • By 2011, 70 percent of all Americans rarely or never used printed phone directories.
  • Also in 2011, more than 59 percent of consumers were already going online to find local businesses.
  • Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent.
  • There's a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine.

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Sources

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  • Why Do I Need a Small Business Website in 2020? ( jimdo.com ) - When times are tough, a website is better for business than social media alone and easier to set up than you might think. See why!
  • How small business owners are coping with COVID-19 pandemic: 'It was my civic duty to be a part of the solution' ( cnbc.com ) - Coronavirus restrictions are forcing businesses across the U.S. to close their doors and resign themselves to an uncertain fate. A recent Goldman Sachs survey found that more than 50% of small business owners don't believe they can survive more than three months in the current conditions.
  • 11 Essential Marketing Apps for Small Business Owners - GetResponse Blog ( getresponse.com ) - Looking for free marketing apps that'll help you run your business and marketing projects more effectively? Check out these 11 mobile apps and increase your productivity today!
  • How To Start Your Own Business ( usa.gov ) - Learn how to open your own business, and find programs to help military veterans and minorities get started.
  • 25 Things Every Small Business Website Needs ( waspbarcode.com ) - Learn what your small business should and should not include on your website. Your website can be your great resources sending potential customers to you.
  • Why Local Businesses Will Need Websites More than Ever in 2019 ( moz.com ) - Even as Google makes itself the new "homepage" for local, it's becoming more and more important for local businesses to maintain a website. Learn how and why it's integral to put effort into both local and organic in 2019.
  • Loans ( sba.gov ) - Start or expand your business with loans guaranteed by the Small Business Administration. Use Lender Match to find lenders that offer loans for your business.
  • How to Use Social Media for Small Business: 11 Simple Tips ( blog.hootsuite.com ) - If you're wondering how to use social media for small business, look no further than these 11 essential tips to get started.
  • Communities, Schools, Workplaces, & Events ( cdc.gov ) - Learn how small businesses can decrease the spread of COVID-19 and lower the impact of COVID-19 in the workplace.
  • 7 Essential Free Google Services for Small Business Owners - Local SEO Services ( lokalyze.com ) - To make the most of the Internet, Google offers 7 essential free Google services for small business owners, web masters, and digital marketers.
  • Do I Need a Website for My Business? Yes - Here's Why. ( bluecorona.com ) - It doesn't matter if your business huge or a solo operation you need a website. Get 8 non-negotiable reasons why you need a website right here.
  • Learning Center ( sba.gov ) - The SBA offers a variety of online courses to help you start and run your business.
  • Small business - Wikipedia ( en.wikipedia.org ) -
  • Four Essential Web Tools for Small Business Owners ( opportunitylynchburg.com ) - You have a quality product or service. Now you have to find funding for your small business, take advantage of the right local resources, and maximize its
  • 5 Reasons Why Your Small Business Needs a Modern Website In 2019 ( smallbiztrends.com ) - If you're a small business owner still shaky about investing in building a modern website, this one's for you. Here are 5 reasons why you need a website.
  • COVID-19 Guidance for Business Owners and FAQs - SBS ( www1.nyc.gov ) -
  • Why Small Businesses Have the Social Media Marketing Advantage ( ducttapemarketing.com ) - Social media effectiveness boils down to engagement. If a business doesn't engage with its customers it won't have success in social media marketing.

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Topics

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These topics were mentioned multiple times across various sources:

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  • Small Business
  • business owner
  • local business
  • social media
  • State
  • potential customers
  • company website
  • Instagram
  • business website
  • email marketing
  • marketing effort
  • digital marketing
  • business plan
  • marketing strategy
  • marketing plan
  • mobile devices
  • social media marketing
  • cash flow
  • health insurance
  • website design
  • local search
  • web design
  • chamber of commerce
  • phone call
  • search engine optimization
  • search results
  • loyal customers
  • AdWords
  • brand awareness
  • online presence

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Questions

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These are some relevant questions found across sources:

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  • Why Do I Need a Website for My Small Business?
  • Why You Need a Website
  • Why Local Businesses Will Need Websites More than Ever in 2019
  • Does my business need a website if I'm on social media?
  • Why You Need a Website in 2019 No Matter What Industry You're In
  • Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.
  • What makes a website strong?
  • Why small businesses have the social media marketing advantage
  • How Much Does a Website Cost?
  • Why You Need a Website No Matter Your Industry 8 Non-Negotiable Reasons

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Sections

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These are some relevant subsections found across sources:

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  • Information About Essential Businesses
  • Commercial Lease Support
  • To establish your business's credibility
  • Your website is your bedrock
  • Start a Business
  • 6)Here's how to add a map to your site:
  • Contribution to the economy
  • You can sell products online
  • To showcase/sell your products and services
  • Conclusion: every business needs a website

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Statistics

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These are some factual sentences found across sources:

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  • But for some reason, an estimated 30-40% of small businesses have been slow to get online. ( jimdo.com )
  • According to one survey , 29% of small businesses plan to use a website for the first time in 2020. ( jimdo.com )
  • In other words, if spam, best-ofs, and mysteries were removed, the local-organic correlation would likely be much higher than 75%. ( moz.com )
  • According to a survey from Stackla , 86% of consumers say authenticity influences which brands they like and support. ( blog.hootsuite.com )
  • By 2011, 70 percent of all Americans rarely or never used printed phone directories. ( bluecorona.com )
  • Also in 2011, more than 59 percent of consumers were already going online to find local businesses. ( bluecorona.com )
  • Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. ( bluecorona.com )
  • There's a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. ( bluecorona.com )
  • According to LSA's (Local Search Association) April 2017 report, The Digital Consumer Study, 63 percent of consumers primarily use a company's website to find and engage with businesses. ( bluecorona.com )
  • Combine that with the fact that 93 percent of online experiences begin with a search engine you do the math. ( bluecorona.com  )

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Rich Keller
Rich Keller • August 23, 2020
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