The Top Ten: Is Your Website a Maze or a Welcome Mat? (Part 3 of 5)
We're halfway through!
We've covered technical foundations and getting found.
Now, let's talk about what happens when a visitor actually lands on your site. This week is all about User Experience (UX).
5. Intuitive Navigation: Don't Make Them Think
Your website's menu should be so obvious that your grandmother could find what she needs without asking for help.
What's "obvious" to you as a business owner might be confusing jargon to a new visitor.
Creating a truly intuitive navigation requires stepping outside your own perspective.
6. Clear Calls-to-Action (CTAs): The Gentle Nudge
A visitor arrives on a page. They like what they see. Now what?
Every page should have a clear, compelling "Call-to-Action" (CTA) that tells the user exactly what the next step is.
Its placement, color, design, and the very words you use can dramatically affect how many people actually click it.
🔔Come back every Monday for the next part in this series.
- Rich Keller
Ready to Improve Your User's Journey?
Designing a website that is both beautiful and effortlessly easy to use is an art form. Don't let a confusing layout or weak CTAs cost you customers. Contact Rich Keller at RichKeller.com. Let's craft a user experience that feels like a red-carpet welcome.
