The Top Ten: Are You Speaking Your Customers' Language? (Part 2 of 5)
Welcome back!
Last week, we talked about the technical foundation. This week, we're diving into how people actually find you. You have to leave a trail of breadcrumbs that your ideal customers can follow.
3. A Keyword Strategy, Not a Guessing Game
A real strategy involves understanding the intent behind a search.
Are they looking for information? Are they ready to buy? What specific questions are they asking?
Finding the "Goldilocks" keywords—valuable but not too competitive—requires specialized tools and deep analysis.
4. On-Page SEO: The Art of Sending Signals
Once you know your keywords, where do you put them?
On-page SEO involves crafting compelling title tags and meta descriptions, using proper header tags, and optimizing image alt text.
It's about writing for humans and algorithms simultaneously, signaling to search engines what your page is about without sounding like a robot.
🔔Come back every Monday for the next part in this series.
- Rich Keller
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