It takes 7 engagements to make a purchase

Rich Keller
Rich Keller • June 17, 2020

"It Takes 7 Engagements to Make a Purchase" infographic

New fresh content isn't just for Google, there are humans out there too! πŸ˜„ Have you ever bought something after the first time hearing about it? Not likely. Statistically people need to engage a minimum of 7 times with you to decide to purchase. Get promoting! ο»Ώ


The Rule of Seven. Customers need to see you at least 7 times before making a purchase.
Feel free to use this infographic on your site, blog or social posts. Just be nice and add a link back πŸ‘Download as PNG
Rich Keller
Rich Keller • June 17, 2020
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