The Top Ten: Is Your Website Built on Sand or Stone? (Part 1 of 5)
Welcome to my new series, The Top Ten Things for a Great Website!
Over the next five weeks, I'm going to explore the essential elements that turn a "meh" website into a powerful business tool. I'm starting with the absolute basics.
If these aren't solid, nothing else you build will matter.
1. Mobile-First isn't a Buzzword, it's a Mandate
Google has officially switched to "mobile-first indexing," which means it primarily uses the mobile version of your site for ranking.
If your site doesn't look and work perfectly on a smartphone, you're basically invisible to a huge chunk of your potential customers.
It's not just about making things smaller; it’s about responsive design and touch-friendly menus.
2. Speed is King
If your website takes more than three seconds to load, you've likely lost half your visitors before they've even seen your logo.
Slow sites are frustrating for users and a red flag for search engines.
A slow site can be caused by a dozen hidden things, from giant unoptimized images to bloated code.
🔔Come back every Monday for the next part in this series.
- Rich Keller
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