This question is essentially asking,
"How much does it cost to build a digital house?" Just like real estate, the cost depends on location (complexity), materials (platform/tech stack), and size (scope).
The reason prices vary from a few hundred dollars to six figures comes down to one key factor: Are you paying for a template assembly, or are you paying for an integrated digital marketing strategy?

The Three Price Buckets
The Budget Option (The Quick Fix)
You hire a freelancer to modify a pre-existing theme. It’s fast, it looks okay, but it’s often generic, and future scalability and SEO are often an afterthought. Cost: $1,500 – $4,000.
The Professional Option (The Strategic Build)
You hire a quality freelancer or small agency. They interview you, conduct minor market research, build a sitemap focused on conversions, and use best-practice SEO principles in the construction. Cost: $5,000 – $15,000.
The Full-Service Option (The Performance Engine)
You engage an agency for a complete digital overhaul. This includes branding, custom UI/UX design, content strategy, advanced lead generation features, e-commerce integration, and a clear, months-long digital marketing roadmap. Cost: $15,000+.
The Humor Infusion
We all know the classic adage: "You get what you pay for." In website design, paying rock-bottom prices means you're likely getting a website that looks beautiful, but only if you use your imagination... and never check the load speed or your Google Analytics.
The True Cost: Time and Opportunity
When you go cheap, the real cost isn't the upfront dollar amount; it's the cost of lost business (opportunity cost). A poorly designed site frustrates visitors, tanks your search rankings, and requires a complete, expensive rebuild in a year or two.
A website should be your best salesperson, not a costly liability.
Our approach at RichKeller.com integrates SEO, user experience, and conversion funnels from the planning stage. Stop wasting money on designs that don't perform.
Explore our digital marketing-focused web design packages and start growing your business today.
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