Don't Be a Ghost: Why Following Up With Customers is Your Sales Superpower!
The sound of crickets after a brilliant pitch.
(A message from Rich Keller, Digital Marketing Overlord at RichKeller.com)
Hello, brilliant business minds! Rich Keller here, and let's talk about something truly terrifying: the sound of crickets after a brilliant pitch. You put in the work. You dazzled them with your product. You even remembered their dog’s name! But then... nothing. You've just performed the business equivalent of leaving a five-star meal sitting untouched on the table.
TL;DR: The Gold is in the Follow-Up!
This isn't just "good manners," folks; it’s where money is left or made. Most sales aren't sealed on the first handshake. They're sealed somewhere between the second and seventh follow-up, which, let's be honest, feels like stalking, but I promise it's just persistence marketing. If you’re not following up, you’re basically donating your hard-earned leads to your competitor. Don't be a donor!
👻 Why We Ghost (And Why We Shouldn't)
Why do we drop the ball? Usually, it's one of three reasons:
- Fear of Annoying Them: You think, "I don't want to be that guy." Guess what? They're busy! Your email might have landed while they were wrestling a toddler or arguing with a smart fridge. A gentle reminder is a service, not an annoyance.
- Too Busy (The 'Rich Keller' Problem): My clients are rockstars, but even rock stars get overwhelmed. Managing outreach, timing, and personalization takes serious digital elbow grease.
- No System: You're tracking your follow-ups on sticky notes, which is a great system if you're a cartoon villain, but terrible for business.
🎯 The Follow-Up Formula: A Bulletproof Plan
Think of following up like a good comedy routine: you need great timing and varied material. Here’s what works (and what I implement for my clients!):
- Patience is Your Digital BFF: Don't send three emails in one hour. A good schedule is often ( 1 -> 3 -> 7 -> 14 ) days post-initial contact. Spread it out, keep it fresh!
- Vary Your Attack (Channel Surfing): If they don't respond to email, try a LinkedIn connection. Still crickets? A quick, friendly phone call. Don't put all your eggs in one inbox.
- Offer Value, Not Just a Sale: Every follow-up shouldn't be "Buy my stuff!" Try:
- Sending a relevant case study: "I saw you're struggling with X; check out how we solved it for Y."
- Sharing a helpful blog post (like this one!): "Hey, thought you might find this article interesting..."
- Giving a genuine compliment: "Your recent company announcement was awesome. Made me think of how our service could fit right in."
- The "Breakup" Email: Sometimes, you need a dramatic exit. The "Since I haven't heard from you, I'm assuming the timing isn't right" email often gets the fastest response. It creates a sense of finality and forces them to make a decision.
🔑 Your Next Step? Stop Overthinking and Start Systemizing!
If your current follow-up strategy is "send one email and pray," you are leaving serious cash on the table. The difference between a "dead lead" and a "signed client" is often just one well-timed, value-packed communication.
You’ve got a business to run. You don’t have time to stare at an email thread and debate the merits of a double-exclamation point. That's where Rich Keller.com rides in on a majestic digital unicorn.
I specialize in creating custom, automated, and human-sounding follow-up sequences (CRM setup, email sequences, content creation, the whole nine yards!) so your leads always feel nurtured—not pestered—and you never have to worry about chasing them again.
Ready to turn your passive leads into paying customers?
Don't let your brilliant pitch become a ghost story. Let Rich Keller build you a follow-up machine that works while you sleep!
Click here to contact Rich Keller, and let's get your digital house in order!
