Simple Ways to Rank Higher

WRITE BLOG POSTS WITH 2000+ WORDS, ADDING 500 WORDS PERIODICALLY.

There exists statistics somewhere that claim that most of the top 3 search results contain 2000+ words. Who am I to argue. This isn't just an arbitrary number , it's an average based on content that google ends up deeming worthy of top 3 in their serp. The most important part of what I've typed so far has nothing to do with 2000 word blog posts. What is it? It's when I said "their" serp. Google owns search, on all devices and all locations. By Google having an unofficial but obvious monopoly on the entire Internet the only next step Google could take is to figure out how to increase relevancy to an otherwise total lock on all search traffic.

Don't let a web development or design error make customer question the effectiveness and legitimacy of your business! Case in point coders using old HTML and CSS techniques for coding! (websiteklub.com)

GOOGLE DOESN'T CARE ABOUT BACK LINKS, UNLESS YOUR COMPETITOR HAS MORE.

We've heard all the statements from google, back links don't matter, but we all know, they do matter when your closest competitor has more than you. It's not a guarantee, but all things being equal, the site with better back links ranks higher.

Backlinks shows you the number of links pointing to any domain or URL. From total link count, to .edu and .gov links to even the exact number of unique referring domains. (neilpatel.com)

KEEP YOUR H1,H2,H3.. CLEAR AND RELEVANT, BUT DON'T KEYWORD STUFF

Next time you go read a new article, try to take note of where you eyes lead you though the article. Chances are you'll scan each sub heading before diving in. Consistent clear H1's and sub heading that are sized and written correctly can engage a user to continue reading. This lowers bounce rate, increases time on page, and tells google your content is relevant and worth the read.

MAKE SURE YOUR WEBSITE LOADS IN UNDER 1.5 SECONDS

Google likes fast websites. This has been proven many times. Yes it means the site is built with care and quality, but more importantly, a faster site that loads almost instantly provides better user experience. Google times your load time, and tracks bounce rate. If you have great content, but people leave because the page seems to not load, your content is doomed to page 2 and beyond.

According to surveys done by Akamai and Gomez.com , nearly half of web users expect a site to load in 2 seconds or less. (zdnet.com)

Ad Trends for 2020 vs 2019

Leading up to 2019, a simple ad used for the various platforms, routinely looked the same. The headline above, smaller tagline, with huge CTA bottom right or left. Then, the "pice de rsistance", the stock photo background to show just how lazy, I mean professional you actually are. Well, the Trend in 2020 is the same in regards to the headline, tagline and call to action, but the pointless stock photo background had given way to the pastel gradient, and pointless lines and random illustrations. Trading pointless stock photo for pointless shapes and blobs. The only benefit I see is the viewer may just read your message instead of wondering where they've seen that generic hand holding a phone before.

Mobile First - Are Your Ready?

Mobile use has eclipsed desktop use across all industries and niches. Mobile first was originally a push to make sure to prepare for mobile use, now it's just reality.

It takes 7 engagements to make a purchase

The Rule of Seven. Customers need to see you at least 7 times before making a purchase.

3 Top Site Speed Tests - Test your website load speed GTMetrix Pingdom

3 Top Site Speed Tests to Test Your Website Load Speed What once was speculation became reality when Google confirmed speed affects your rank on Google.

GTmetrix (gtmetrix.com)

Key Topics: Google, iPhone, Android, page load, site speed, full report, Pixel phones, Account Sign, Google nexus, e-mail address

Outline:

• Wondering why your page is slow?
• Track your performance over time
• Get notified when your page is slow
• See how your page loads on different devices
• How does your page perform around the world?
• Take advantage of all the features GTmetrix has to offer and make your site the fastest it can be!

Make the Web Faster (developers.google.com)

Key Topics: PageSpeed, Google, web site, Nginx, Apache, Speed up, JavaScript, online tool, open source, web standards

Outline:

• Make the Web Faster
• Analyze and optimize your website with PageSpeed tools
• Leverage Google's infrastructure
• Learn about the latest protocols and web standards designed to make the web faster



And for the visitors that decide to stick around, your slow load times can deter them from returning in the future. In one survey, 79% of customers said they would not return to a site with poor performance. (crazyegg.com)

Now that Google takes speed into consideration when ranking sites, your load times can also influence how easily users can find you in the first place. (crazyegg.com)

How Fast Should A Website Load & How To Speed It Up (hobo-web.co.uk)

Key Topics: Google, load time, page load, site speed, Akamai, ranking factor, load speed, User experience, site load, mobile site

Outline:

• How Fast Should A Website Load?
• Every Second Does Count
• How Much is Website Speed' a Google Ranking Factor?
• How Fast Should Your Website Load?
• Recent Case Studies About Site Speed Performance
• Download Speeds

Statistics:

• And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis.
• The average U.S. retail mobile site loaded in 6.9 seconds in July 2016 , but, according to the most recent data, 40% of consumers will leave a page that takes longer than three seconds to load.
• And 79% of shoppers who are dissatisfied with site performance say they're less likely to purchase from the same site again.
• 40 percent of consumers will wait no more than three seconds for a web page to render before abandoning the site.

Why government websites fail - Fast Company (fastcompany.com)

Summary:

• The first thing to understand is that while it might be funny that government relies on one of the first programming languages ever invented, the language alone doesn't mean that systems must be terrible.
• People were happy they didn't have to write programs on punched cards, and that they could get computers to handle complex systems previously done manually.
• In some cases, government likely didn't move online because its processes were so old and complex that the idea of building a computer system to replicate these processes seemed like a Herculean task.
• The mandate has gone unfulfilled in large part because no agency has had the technological expertise to even conceptualize such a system, let alone build it, no matter how much Congress may want it to happen.
• The second thing that began to happen in parts of the private sector, which bypassed government, is that people began to understand that user experience was a thing.