According to the google site for the new +1 button here: http://www.google.com/+1/button/"The +1 button is shorthand for "this is pretty cool" or "you should check this out."
Sounds great, and using this configuration tool here: http://www.google.com/webmasters/+1/button/ anyone can simply add two lines of code to add the new button to any site. Easy. Now what?All sites have some sort of sharing button, or social bookmarking button, which allows you to instantly share the site you are currently on with your friends on Facebook/Twitter etc. The +1 button is similar, however when you click on a +1 button on a site you like, it's not actually posted anywhere instantly such as on Facebook, or twitter. Your click is logged, and only if someone else you know happens to see Google search results containing the site you "+1'd", only then will they also see your recommendation along with that search result.
This actually sounds very appealing to me both as a consumer, and as a web developer, as it should deliver relative and honest recommendations. However, I do wonder if I'll ever see any recommendations from friends in my search results because I don't think people will click on a button that really offers no feedback on their action.
People like posting interesting links on their Facebook or Twitter account because its instant, visible, and it tells a story about what they are interested in or what they think their friends are interested in. Sites like Facebook also ensure that almost instantly their friends will read it at least once. It's the water cooler effect online. When they get likes or comments on that post, it validates their interest, and they feel good that their friends found their post interesting or not.
With the +1 button I am not sure people will click on something that gives no feedback or ability to see which friends saw their recommendation and found it useful, what's the fun in that?
If Facebook is the water cooler, +1 is a post it note left on the water cooler.
Kind regards
Rich Keller
http://RichKeller.comOnline Business Launcher
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