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The reporting and analytics module helps you measure the performance in all areas of your online business. It gives you simple, easy to understand feedback to help you improve your business or find out what's working best so you can focus on those areas.

The Reporting Dashboard

To access the reporting and analytics functionality on your online business console, hover over the 'Reports' tab and click on the 'Summary' option which will take you to the inbuilt reports we'll be covering.

The Summary page shows the statistics for your site. You're able to set the date period using the dropdown at the top to see the results for today only, yesterday, last week, last month etc. going back 1 year. Beneath this are charts telling you:

• Where your visitors are coming from (Geo Location)
• How many visits and page views you've been receiving per fortnight over the last 3 months
• New and Returning Visits - your online business is able to differentiate new visitors to your site and visitors who are coming back for another visit
• 'Top Sources' tells you how people are reaching your site, whether they're typing the URL directly into their browsers (direct), they're clicking on links from other sites to reach your site (referral), they're clicking on links from email newsletters you've sent them (campaign) or they've found your site by using a search engine

Rich Keller

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